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Welcome, Clinicians!

Dr. Chloe's Programs for Clinicians


  • Have you felt discouraged about starting your own private practice because you just don't know where to start?

  • Do you already have your own practice and just want to take it to the next level?

  • I understand how hard it can be for therapists to build and grow a successful practice, after all, it isn't taught in grad school!

  • Whether you are in graduate school, thinking about starting your own practice, or wanting to take your private practice to the next level, I am here to help!


Credibility is important. Dr. Chloe for Clinicians is proud to have been featured in the APA."

Read the article here.

Judith Roberts, Ph.D., LMHC

"Thank you for the inspiration, encouragement, and guidance!"

Joseph Sacks, LCSW

"My practice is growing thanks to YOUR video course. The principles on charging for late cancellations were especially insightful and helpful."
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Preeti Presswala-Shah, LMFT

"Thank you Dr. Chloe. It was a wealth of knowledge and a great experience to join the group coaching call."
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Let's begin with the THREE essential parts that I found makes a successful private practice.

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As therapists, counsellors, and coaches, we have a commitment to care for others-- including those who struggle to care for themselves.  A successful private practice is both willing and able to honor this commitment.  Each private practice honors this commitment differently, but common ways include:

  • Offering low-fee or pro-bono services to at least a segment of clients; and/or

  • Using your extra funds from a full roster of self-pay clients to facilitate charitable cash donations to worthy causes; and/or

  • Volunteering your time in other ways to help the community around you as well as the global community more broadly.

A sustainable practice also includes creating a sense of community for yourself as a therapist or counsellor.  Private practice can be isolating.  A therapist or counsellor without community is more vulnerable to burnout, and less able to provide the best care to their clients.  There are many ways to find community, of course.  In Dr. Chloe's programs for clinicians, we offer community through our private Facebook group, our monthly group support call for therapists, counsellors and coaches, and our private listserv where members have an open format to discuss things like their overall practice health, specific client challenges, or just connect and enjoy a sense of community with a diverse professional community.



Having a successful and sustainable practice empowers you to provide low-fee or pro bono services within your community as part of your commitment to helping underserved populations. You can feel empowered to have a profitable practice knowing that it only increases your resources to help others.  Kiva is one of our favorite places to donate, where we fund micro-loans to female entrepreneurs in developing economies around the globe.

We all know that we feel our best when we're organized.  A well-organized private practice reduces stress for the therapist and counsellors, since everything runs smoothly.   The right documents help a therapist and counsellors keep healthy limits with clients around topics like billing, annual fee raises, late cancellations, attendance requirements for clients who wish to hold a standing appointment, and many other sensitive interpersonal issues that benefit from setting clear, neutral boundaries at the start of engagement. 

Clients also tend to feel better when they get a clear sense that their therapist or counsellors is well-organized in terms of things like client agreements, billing documents, and office policies that have clear and relatable language.  Especially for a therapist or counsellor with self-pay clients where adhering to office policies (or not) can mean the difference of hundreds or thousands of dollars annually, clear and organized paperwork is essential.  The right paperwork will anticipate common issues of private practices by including clear policies that neutralize many delicate situations when clients' emotions may be running high.

As our world moves to a digital format, the need to maintain organized boundaries over email has become essential as well (such as when a client emails to say they need to cancel, and their cancellation will either mark them as late or be part of a pattern of frequent cancellations that is creating a burden to a therapist or counsellor who is blocking her own schedule with a standing appointment for the frequent-canceller).  Trying to create timely responses to emails "on the fly" is challenging for therapists-- so a bank of email templates for common (and not so common!) client situations can be a good resource for therapists or counsellors to keep their private practice organized.

Each therapist has their own way of creating organization, but one way that we help is through offering our document collection.



Laurie Phuong Ertley, LMFT

"I’ve implemented 11 action items from your course— and I’m only on module 2! It’s been a valuable resource for me. Thank you!"
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Thomas Fleming, LCSW

"Dr. Chloe's insights and guidance is inspiring to me as I try to develop my practice. She is a shining light for people who are starting out!"
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Dr. Natasha Manning, PhD

"Been in private practice for about 2 years now, and I am really enjoying the material. It has been a great catalyst to take my practice to the next level."


Let's face it: While many of us were taught how to be excellent therapists or counsellors, we were often not taught in graduate school how to be business people (including how to get clients, which is an essential part of any private practice).  In fact, many therapists or counsellors are actually very shy about putting themselves out there or marketing themselves.  They thrive in a cozy private practice office doing individual sessions with their clients, but actually getting those clients into their practice remains a hurdle for even the best of therapists/counsellors: Getting clients is a different skill set from treating clients.

Therapists or counsellors who struggle to create a profitable practice are often vulnerable to burnout, because they may need to see far too many clients just to pay their basic bills (including those expensive student loans, in many cases!).  It is hard for these therapists or counsellors to be well-organized, since they are often juggling too many clients than is really best for them (or for the clients!).  Alternatively, other therapists or counsellors may languish without enough clients, feeling constantly stressed because their practice not sustainable without enough clients.  Therapists or counsellors without enough clients (or too many insurance clients and not enough self-pay clients) often benefit greatly from finding community and encouragement, as well as practical ideas on how to grow their practice so they can easily begin to pay off their loans, take care of their families, enjoy vacations or time off, and get massages or see a personal trainer to ensure their own self-care keeps them refreshed and ready to bring their best level of care to sessions.

Profits are more than just making money.  In the holistic sense, and from its Latin root "profectus" meaning "progress" or "advance", a truly profitable practice is one that is also sustainable and organized.  It enriches the clients, the therapist, the counsellor, and the community around it.  A profitable practice allows the therapist or counsellor to focus on what they enjoy most: Doing excellent therapy!  Dr. Chloe's course for therapists and counsellors addresses all of these issues in her course for therapists who wish to build these private practice essentials.


Private Practice Products

A suite of products that cover everything you need from a business standpoint to grow your practice. Learn how to attract, book, and retain self-pay clients by creating a practice that enriches the client and the community while creating a sustainable lifestyle for the private practice therapist!

What people are saying

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We have been working with Dr. Chloe for several years now. We always get such great reviews on Dr. Chloe's talks- attendees definitely find them helpful. Her workshops are well-structured, high energy, and full of practical strategies for therapists in private practice.

Business Development Manager

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