Module 7

Using social media and major media

Dr. Chloe Carmichael, who has appeared on FOX, CBS, VH1, Huffington Post, and an extensive list of other media, did not even have a personal Facebook page when she started her practice! Like many academics, she shied away from social media, thinking it wasn’t “serious” enough for someone like her…. thank goodness she learned better! Nowyou can learn how Dr. Chloe went from having zero social media to gradually getting small quotes in minor publications, then getting quotes in larger publications, and eventually getting asked to contribute to media outlets such as Forbes and US World News. The beauty of the digital world is that no matter where you live, you can connect and contribute to major media outlets. When potential clients see you are quoted in credible outlets, they are naturally more attracted to you because you’re positioned as an authority and obviously being seen and respected by the mass amounts of people who read the article. Dr. Chloe will show you how to maximize your online presence, easily pursue media opportunities from your laptop, create your online brand and reputation, and make the most of every single chance you have to gain exposure for yourself and your practice. Learn how to create opportunities for yourself with the best free advertising in the world: social media as well as local and national media! You can likely recycle some of your old term papers into short and punchy blogs, if you don’t feel like writing. You don’t have to do every single module here, but since some therapists wish the press would call them sometimes and therapists tend to pull Dr. Chloe aside at events to ask how she started getting media inquires, she decided to share this module!

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