10 Videos & Audio Modules
10 Practice growing video and audio modules
Module 1 - How to Get Clients
What you will learn:
The #1 language mistake you need to stop making if you want to attract high-functioning clients.
What all ultra-successful Private Practice Owners do (and why strolling through an art museum will help grow your business).
A quick and easy productivity tip that works magic for my business.
The absolutely necessary skill that is NOT taught in Grad School... and how to get started, easily (Hint: it’s not marketing).
and more!
Module 2 - Space
What you will learn:
How your furniture arrangement may be scaring your dream clients away… and how to fix it today.
The quick, cheap and easy purchases that give your office an air of comfort and professionalism (most of which can be found on Amazon, or at Target-- for cheap).
How to strategically position your diplomas and artwork (and what types of art to throw in the trash!)
Tips for looking like a Seasoned Professional on video calls (...and what I do before every video call)
and more!
Module 3 - Create an organized infrastructure
What you will learn:
How to refine your booking process to near-perfection. This way, you can capture high-functioning clients who are frankly too busy to deal with a system that doesn’t make it easy for them.
How to put systems in place so you can focus on what you do best— working with clients (NOT billing and paperwork).
What I learned from being treated at an up-scale dermatologist...which now saves me and my clients from needless headaches (and frees up a bunch of time).
My high success-rate phone call strategy for booking high-functioning clients (because they have to be approached in a certain way).
and more!
Module 4 - Customer service for PRIVATE PAY clientele
What you will learn:
The customer service mentality-shift you have to undergo if you want to book and retain high-functioning clients (because they have different needs than your ordinary clients).
What you absolutely must incorporate into your system if you don’t want your high-functioning clients to eventually abandon you.
My personal strategy for dealing with late cancellations (that is reasonable and fair for both me and the client).
Relationship-nurturing tips that make your clients -- and referral sources -- want to keep working with you for the long-term.
and more!
Module 5 - Handling Upset Clients
What you will learn:
Lessons from dealing with upset clients and tricky situations, including:
Clients who were mistakenly double-booked (and understandably not happy about it).
Clients who had a hard time “opening-up” (but nonetheless wanted to be there).
An enraged client who, after refusing to pay a late fee, threatened to slander me on social media.
Clients who learned their financial contribution will be increased because their insurance wouldn't pay as much as we originally estimated.
and more stories and lessons learned on the job.
Module 6 - Overcoming Isolation
What you will learn:
Why conversing with your clients too much is harmful for you and your business (it might even make your patients leave you!).
A valuable lesson from my cleaning staffs (that surprisingly made me a better therapist).
Why you should travel at least once a year (and no...it’s NOT to avoid burn-out).
The professions that are proven networking-goldmines. (If you want high quality referrals, look here!)
and more!
Module 7 - Using social media and major media
What you will learn:
How to recycle old content, so you multiply your net-gain from each post you write.
The #1 location to online to find and connect with high-functioning clients.
My recommended social media tools to help you expand your outreach as fast — and as easily — as possible.
My step-by-step process for connecting with the media (bonus: the pitch I used to book an appearance on my local fox news station).
and more!
Module 8 - Self Improvement Through Ongoing Education
What you will learn:
The best skills to work on, if you want to make more money with your practice.
The top consultants you should get in contact with if you want to grow your practice immediately.
Low-budget strategies for learning (if consultants are out-of-the-budget).
and more!
Module 9 - Using your network
What you will learn:
5 different types of groups and organizations that are teeming with good potential clients.
What you should do if you’re at a loss for how to productively interact with your network... also considered endearingly, "networking for shy people"
How to casually present yourself as competent and professional (without coming across as stuck-up)… so people are more likely to recommend your services.
Tips for people who don't like to small talk.
and more!
Module 10 - Yourself
What you will learn:
Common clothing-mistakes that you should NOT make if you want to attract and retain high-functioning clients.
A step-by-step guide to adopt a professional style of dress… even if you are on a budget dollars and feel clueless.
How your speech patterns may be attracting (or repelling) the clients you want… and what to do about it.
The unexpected trick that I pull on my receptionists (and you should too!)
and more!
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