Breaking Beauty Influencer Stereotypes with Olivia Caputo
March 1, 2023
My guest for this episode of the High Functioning Hotspot is Olivia Caputo. You may know her through Instagram and other social media platforms. Beyond being a profitable content creator, she is also a professional model.
There are a lot of misconceptions about content creation and being a “beauty influencer,” which is not new to Olivia. So, I invite you to join us in this episode as we discuss her professional journey and shed some light on the amount of work and effort it takes to look glamorous in pictures and videos while simultaneously building a successful and creative online business.
Olivia Caputo: But I get comments all the time, like all the time, nearly every day, where people are like, oh, you should just go get a real job.
Dr. Chloe Carmichael: Hi friends. I'm Dr. Chloe Carmichael, clinical psychologist and author of Nervous Energy: Harness the Power of Your Anxiety, and of course your host for the High Functioning Hotspot where I get to interview all kinds of interesting, talented, intelligent people and learn a little bit about their lives.
Today's guest is a beauty influencer on Instagram named Olivia Caputo. She is not only a beautiful woman inside and out, she's also an incredible businesswoman, because I know for some people they might have a knee-jerk reaction and say, oh, an Instagram beauty influencer, you know, they might have certain stereotypes that come with that, right?
So, if that's you, I just want to invite you to think about the fact that there are a lot of women that have a camera, who are beautiful women, that are not successful on Instagram the way that she is. She's coordinating sponsorships for herself and collaborations and all kinds of other things.
I actually met her at a beauty event by a global beauty brand where I was hired to kind of talk about the body-mind connection of looking good and feeling good. And there actually is some very interesting psychology around personal grooming and the way that it affects our social relationships and our mood and our overall self-care. And of course, Olivia was there as a beauty influencer to bring the beauty and to give her feedback on the products. And we hit it off. We struck up a bit of a connection. We stayed in touch, and Olivia was kind enough to do this interview. She shares with me really not even so much about beauty, but about how she handles certain stereotypes like the ones I just described, as well as a little bit of insight into her business journey, and she's actually managed to make a very successful living for herself in New York City, which is not an easy thing to do.
So without further ado, I give you Olivia Caputo.
So thank you so much for joining me on the High Functioning Hotspot. It's great to see you again. It's been years.
Olivia Caputo: Yeah. It's so good to see you too. Thank you for having me.
Dr. Chloe Carmichael: Yes. So, just to share for people who may not know, we met several years ago for a beauty event for Tarte. And that was so much fun and, I really enjoyed the chance to chat with you and to follow your Instagram over the years since you are up to 121,000 followers now.
Olivia Caputo: Yes, I know. Thank you!
Dr. Chloe Carmichael: Yeah. That's amazing! So I was also just reading a little bit on your website about your journey and how you went to school to be, I think, a Communications major and to become a reporter. But you had this secret dream of being a model, and then when you saw how your Instagram was taking off, you thought, wow, I could potentially parlay this into something like my dream, and that's a really bold choice.
Olivia Caputo: Thank you. Absolutely. Yeah. I, at that time, back when I was in college, so I guess this was back in like 2015, 16-ish, was when my Instagram started picking up. Sorry, my puppy is here and he is trying to play with my slipper. But yeah, back in college Instagram was just really fun for me, but it was really rapidly growing as I was sharing the things that I loved. But at the same time, I had internships at different news stations and I was studying to be a reporter, so I had a lot of classes that were very focused on that. Very small classes. Sometimes I would only have like eight people in a class. So it was really fun and I enjoyed that very, very much.
But once I realized the potential of what I could grow from my Instagram, that became something I really, really wanted to strive for. So moving to New York was the next step to make that happen because I didn't feel like I could go full force and make it happen in Tampa where I grew up. So I moved to New York with a part-time job at Pop Sugar, and I was only there for about three or four months before my business really took off, and at that point, I left my part-time position at Pop Sugar to pursue my influencer career full-time. And here we are nearly how many years later? Four years later. Yeah. It's pretty crazy.
Dr. Chloe Carmichael: That's so amazing. So I feel like we met about four years ago, so it was all like you were just getting started at that time.
Olivia Caputo: Yeah, I think so. I wonder if I was still at Pop Sugar, I would have to look back and see because it's possible that I was still there because that was, I was doing both things at the same time.
And then when I just got so busy, because so many of these influencer events are during normal work hours, I would have to leave my part-time job, which felt kind of funny. So at a certain point, it was time for me to quit. But yeah, so full-time for four years, which is pretty crazy amazing. I pinch myself every day.
Dr. Chloe Carmichael: That's amazing. So you pinch yourself every day. For a moment I thought you said that you also perhaps pitch yourself every day, so I lost it. I mean, I was curious, since you have a background in communications, do you pitch yourself for events sometimes?
Olivia Caputo: I do. Yeah. So I don't have a management team or anything like that. I have worked with management in the past, which I learned so much from having a manager. So I really know how to read and edit contracts now and things like that. So I'm very grateful for the time that I did have management. But I'm doing everything entirely on my own now, so it's important for me to spend a lot of my time pitching myself to brands for partnerships, or if they have any events coming up or new launches or anything, I might be interested.
Getting connected and building your network is such a huge part of what I do, and it's nice to be able to do it on my own, honestly, because I want to be the one that's building those connections versus having a manager do it where it's very, it's much less personal. I love being connected to the people that I work with and talking to them myself.
So it's something I really, really enjoy and I spend a lot of time doing that.
Dr. Chloe Carmichael: That is amazing and I love that you are open and that you'll share that because I feel like for a lot of influencers or you know, celebrity models or actresses, it's kind of part of their thing that they want to say, like, oh, I was just discovered, you know, like, these things just pour into my life.
Even though behind the scenes they're hustling 24/7, but they feel like somehow they have to hide that part. So thanks for sharing the whole story. And I love that you have this background in communications. I mean, that must be so handy.
Olivia Caputo: It really is. Yeah. Like I never knew that I would use that degree for something else, but I use so much of what I learned in college every day.
So I'm very glad that I finished my education. That was very important to me. I learned so many other skills too, like video editing, because that's a big part of when you're studying to be a journalist, they teach you all that kind of stuff too. So I learned how to use editing softwares and things like that that I use on a daily basis, especially now with this boom of TikTok and video content. I literally use those skills every day.
Dr. Chloe Carmichael: That's amazing. And do you edit like in the app or do you edit using some kind of a pro software and then upload it?
Olivia Caputo: I do all of the above. I use Adobe Premiere. That's my serious editing software. If I need to just sit down and focus on something with more intricate editing style and stuff like that, I'll use that.
I also have a quick app on my phone if I'm just trying to put something together quickly. It's called InShot. I love it. And then other than that, I'll do it in the TikTok app or sometimes in Instagram reels. If it's something quick and easy that I can just go ahead and do, I'll do it in the app. So it's a lot. A lot of different ways to do it these days.
Dr. Chloe Carmichael: Wow, that's amazing! I mean, you obviously, could teach a course to aspiring influencers it sounds like as well. If you ever wanted to though. I'm sure your plate is pretty full. I saw on your website that you said that, you actually used, I'm gonna find the exact words. You said, that you are now looking at the next chapter of your career, which sounded very intriguing.
Could you tell us what that might be?
Olivia Caputo: Absolutely. So I have loved working in social media for the last four years, and I don't see myself stopping doing any of that anytime soon. But as you said at the beginning of our interview. Something I've always wanted to do is model, but it's something I struggled with being that I'm 5’5, so I am on the petite side.
As much as I am a regular-sized person, I'm the average-sized woman in the United States being 5’5, but in the modeling industry, that's considered petite and most modeling agencies will not, they don't even answer me when I try to get in touch with someone. So I'm really hoping that I can use my platforms to try to get, you know, I would love to get scouted in this way. That'd be fantastic because it's so difficult to break into the industry as a petite model.
As much as the industry is shifting towards more inclusive models and everything. I've noticed that they're more inclusive in sizing as long as you're tall enough, which is interesting. So I'm just hoping I can continue to grow my network and get connected to the right people and find a modeling agency or someone that believes in me that can help me get to these castings and meet some new brands because I love the modeling work that I do.
But it's pretty much freelance. So any modeling work I do for the most part is someone that I've worked with in an influencer capacity that wants to hire me for some of their commercial advertising, which I love doing it so much, but I know that there is a lot of other opportunities for me out there that I don't really have access to without an agent. So that's something I really want to do in this next chapter of my career.
Dr. Chloe Carmichael: And you're in the right place. I mean, New York is amazing for networking. Do you go to like the open calls at Wilhelmina in those types of places?
Olivia Caputo: No, because they say you need to be like 5’8 or taller.
Dr. Chloe Carmichael: Oh, you know what, Olivia, if I were you, I would just show up. You know what I mean? Yeah. Like if you show up and you show them your Instagram, I mean, you're not just any old person who, you know what I mean? I mean, the worst that can happen is they would say, we are sorry, but we mean it, you know? But they might even say to you, I'm sorry, we can't, but you know what I know someone who works with petite models. Here's the phone number. Right?
Olivia Caputo: Yeah. You're right. I should.
Dr. Chloe Carmichael: I would give it a shot. Seriously. I mean, you're very very charismatic and there are exceptions to every rule. I know there are tons of open calls in New York. I know this because when I first moved to New York many years ago, like two decades ago, I literally had to share my room. I didn't even have my own room. And my roommate was the winner of the teen magazine modeling contest.
Olivia Caputo: Oh wow. Oh my God.
Dr. Chloe Carmichael: Yeah, so I kind of learned like some little beauty hacks and stuff through her. We still keep in touch over social media, but yeah, I think one of the things that I learned from her is that kind of like you were alluding to. A lot of it's about relationships and just kind of showing up sometimes. But anyway, because you're such a capable person when it comes to even building your own business. But then also just on the creative side, I'm curious, what do you do if you have a shoot or something scheduled? And do you ever have days where you're just not feeling on, like, you're just feeling low energy and you just want to hide under a rock? I'm like, maybe I'm speaking for myself a little bit.
Olivia Caputo: All the time. No, I feel like that's so much because burnout is such a thing, especially in this industry where it's, you know, it's quite oversaturated. There's just content being thrown at us left and right, every which way. So it's hard to feel like you're doing enough a lot of the time.
And so I do feel quite burned out a lot. And then I also feel like there are so many days where I'm like, I don't want to put makeup on and be in front of a camera and talk to, you know, hundreds of thousands of people today. But I just think about like how I used to wish I could be where I am now. And that always inspires me to just like, keep going, and like, push through because I do suffer from anxiety.
So I have those days where I'm just like really, really, really not feeling it. But I just remind myself of how hard I work to get here and that I once dreamt of where I am now. And I'm still not even, you know, exactly where I want to be. I still have so many more goals that I want to reach. So I just remind myself that every day is another opportunity to get closer. Which really helps me to keep going for sure.
Dr. Chloe Carmichael: What an awesome perspective-shifting tool. I love that. So you think about the Olivia from eight years ago that just would've killed for the opportunity. And that just inspires you to get your A-game going. That's really cool. Then as a little bit of a follow-up, cuz I looked at the pictures obviously on your Instagram, but also on your website. And they're enchanting and that's why I really encourage you to put yourself out there to an open call whether you meet their stupid height requirement or not. Because exceptions happen, right? But when I see some of those pictures, it's. You've got sometimes these like expressions on your face that, you can tell that there's a live wire inside of that head.
And I'm curious, what kinds of things, if anything, do you think about when you're doing a shoot? Are you like in a fantasy in your mind, or are you just thinking about like, logistically about body angles? Like what goes through your head?
Olivia Caputo: It's honestly like all of the above. And also a big part of it is who I'm shooting with, which can make such a big difference with like my internal dialogue with what's happening. Like some of the photos on my website, a lot of them actually are with my friend Marina Williams. She is a very, very talented photographer. We started shooting together in college, so I didn't really know what I was doing and she didn't really know what she was doing. But at this point in our careers, we've both learned so much and we have the best time shooting together and we come up with like really fun, creative concepts.
And she's also my friend, which makes it just like a way more fun experience. She can help me come up with ideas as we're shooting, which is my favorite thing as a model, like being in front of the camera. If a photographer that I'm working with sees something that I could be doing or like gets an idea and they're open to like sharing that with me and helping guide me through, that's the absolute best. Versus working with a photographer that's like not really giving you feedback. It's much harder. And sometimes I get in my head a little bit about like, oh my gosh, am I just like not doing a good job? Or that's when I start thinking more logistically about what I'm doing and like trying to change my angles and whatever.
But every time I have a really good photo shoot, it's because I feel really comfortable and I'm having fun and I'm able to just sort of move freely. That's when you get the best photos for sure.
Dr. Chloe Carmichael: That makes a lot of sense. Yeah. Like a friend that you're comfortable with. For me, if I'm on camera, I'm not a model obviously, but like if I'm on camera and I'm trying to have an interview or a conversation about certain topics, if I have a good rapport with the other person, I feel like I can be myself and just be my natural self, and I think that's when people are the most interesting. But if I'm like stiff and canned, then it's gonna come across really boring.
So you mentioned shooting, and having a friend shoot for you sometimes, which is awesome. I'm curious also, do you ever like, have one of those situations where you can set up your own shoots and like shoot yourself so to speak?
Olivia Caputo: Oh yeah, I take my own photos and videos most of the time, for sure. It's something I've gotten really good at because if I'm traveling alone, which I do often for work, it's like I need to be able to take my own content.
So I am like best friends with my tripod. Here she is, she's always right next to me. But there are apps that you can use. So my favorite one is called Lens Buddy, and it will just rapid-fire take photos. So I just can set up my phone and move in front of it and get all of the content that I need. So I do that a lot of the time, or I just hire a photographer.
It kind of depends on the project that I'm doing and like how intricate the photo needs to be or, you know, whatever I'm working on with my client. So I do one or the other, I'm fully doing it on my own or I hire somebody to help me. So, either way, I love doing both.
Dr. Chloe Carmichael: That's awesome! So Lens Buddy, if you have like affiliate links for any of these products, I noticed you have an Amazon store.
Olivia Caputo: Yeah, I wonder if my tripod's on there. If it's not, it should be because this thing folds up so tiny and I can put it in any purse. This isn't as small as it gets. It gets very small, but it's the best thing ever. I bring it with me all around town. Lens Buddy is a free app that I use literally every single day. I highly recommend that.
Dr. Chloe Carmichael: I have to ask you, okay, because I know you're 25, so like very young and like grew up as a native computer user. But when, okay I have to admit I'm much, much, much older, I'm old enough to be a mother. But I have to admit, I get, and I want to get over this, I get self-conscious using selfie sticks and tripods and stuff in public. Even though to be totally honest, I sometimes tell myself, Chloe, your days of looking like this are numbered. You better take as many photos of yourself. Like now as you can. If you're having a good day, like get out there and like take a few pictures.
But like I get so nervous to like have this selfie stick because I'm afraid that people are gonna look at me funny. Do you ever have that? And how do you deal with.
Olivia Caputo: Oh yeah. I definitely have felt that way many times, especially living in New York. There are always so many people around, but I feel like I've been doing it for so long that I'm honestly just like whatever, like it doesn't matter.
So many people do it. I mean like pretty much everybody is taking content of themself these days. Especially if you walk down Soho, if you're walking around, like you will see a bunch of influencers in their tripods, and honestly, no one cares. People might look at you for a second and get a laugh out of it, but it truly does not matter.
Like there's really nothing bad that can happen. People will give a giggle for like one second, but then they forgot that it ever happened. So I just, when I feel like that, I just remind myself that I will never see those people again and that I'm making money from what I'm doing.
Dr. Chloe Carmichael: That is so smart. It is so smart, and you're right. Like I personally never judge anyone for, you know, what they're doing. Taking footage of themselves and anybody who would really judge me that harshly. Like why should I care? And like you said, you'll never see them again anyway. These are all good, good things to keep in mind. I think you're helping people everywhere to come out of their selfie shell.
I have to ask you another question and again, I hope you know I'm such a fan of yours. This question is, with the backdrop of me saying like, you're obviously intelligent and successful and have a business mind as well as an incredible creative eye. Nevertheless, as a beauty influencer and model, there are negative stereotypes that people have about that and they can't get it through their thick skull that a woman can be both beautiful and intelligent. So I'm just curious, do you ever have people assume negative things about your intelligence or your depth of character? And again, I'm not saying that about you. I'm curious if you've ever heard others.
Olivia Caputo: Yes of course. But yeah, absolutely. It's actually shocking to me in this time and this place where we are in the world of social media and technology that people still think that way. But I get comments all the time, like all the time, nearly every day, where people are like, oh, you should just go get a real job, or you should do something that requires you to use your brain. Like things like that.
I get these comments way more than you would think, and it used to offend me because I would just be like, these people have no idea what I do behind the scenes. It's not like I get a product in the mail, I shoot a little picture with it, post it and get a check in the mail. There's so much that happens behind the scenes that people just don't realize.
So I've just really told myself none of it is a reflection of me. Most of the time it's just that people are jealous, first of all, that I'm able to create my own schedule. I work on my own time. I do the partnerships I want to do. I'm able to stay home with my puppy most days and shoot makeup videos, and I truly just do the things that I love on a daily basis, and I'm able to make a great living in New York. As a young woman, it's truly a dream come true. And I think there are a lot of people that wish that they maybe had that freedom or had the confidence to get on the internet and post yourself like that, which is hard to get started.
And I remember those days when I had my people in college, like people in my sorority, that would make fun of me for doing that. Saying like, oh my gosh, she thinks she's gonna be an influencer. And things like that. I've always had people say something, but at this point it's just like, I'm really happy doing what I'm doing. I make a great living and I am truly living a dream come true. So I can't let those comments get to me because also those people, they saw me pop up on their page and they know nothing at all about me. So I just, at this point I'm just kind of like, whatever. Like you guys are cranky and miserable if you're commenting that on other people's videos.
Dr. Chloe Carmichael: So true. So true. So what you're modeling, so to speak, there, I mean, modeling in the psychology sense, what you're modeling is a really healthy attitude around what psychologists call “rejection sensitivity”, which you did as well, like about modeling agencies. I mean, honestly, anybody who's going to survive in entertainment in New York or LA, they have to have a good ability to handle rejection sensitivity. Because some people at the first negative comment or whatever, they just, they wilt and they break. So cheers to you for developing your New York skin.
So, I have another question. This wasn't even on my list, but something that you said just made me think of it when you were like, oh, you know, when I get a product, it's not like I snap a picture and post it and get a check. To be honest, I kind of assumed that that might sort of be what happened. So I'm curious, what does happen, what happens behind the scenes?
Olivia Caputo: Sure. There's a lot that happens, especially now that I don't have management, I'm doing every single step of a partnership on my own. It's a lot. I mean, it always starts with a conversation with a brand. Whether I reach out to them or they reach out to me, they could have a new product launch or just something that they want to promote going on in the business that they think I would be a good fit for or that I see myself a good fit for.
So that's sort of how the conversation gets started. We talk about what they would like for me to post on social media, whether that's just a series of Instagram stories with the swipe up, or if they want me to do a TikTok and a reel or whatever deliverables that they have in mind, we'll talk about that.
Then I can send them my rates. We discuss all of that, what's feasible with their budget. We work that out. Then it comes down to contracting, which is super fun. So I read contracts all the time, and at this point, I could probably be a lawyer. I know so much about all that lingo and I know how to edit a contract. I know exactly what to look for. So I'm doing that a lot, all on my own. Signing contracts, and then you're talking about the timeline as well, so sometimes things are really quick. So as soon as I get something in the mail, I need to keep an eye out for it and shoot content within a few days, edit my video or my photo, whatever it may be, send it back to them as drafts with my caption.
If we're doing stories, it'll have all of the written text on the screen as an example for them to approve or make any changes. Then we set a date to go live and then I post it and go live. Then I invoice them after, and then my check comes shortly after. That's the gist of it.
Dr. Chloe Carmichael: Wow! That is a lot of work and a lot of logistics. That is a lot of work! So how long have you been without management?
Olivia Caputo: I had one manager, I think it was actually like this time last year, but it was short term. I only had her for a couple of months, and then a year before that I was with an agency for about two years. So it's been on and off.
Dr. Chloe Carmichael: Do you have like a business mentor in your life, someone that helps you to kind of see around corners and think about strategy and have some of those negotiating conversations?
Olivia Caputo: No, not really. I really do everything on my own. I used to, like I had, when I worked with my first management company a few years ago, we had such a great relationship and always talk strategy and things like that. And I feel like nowadays I have such a clear idea of the things that I want to do. That I'm able to write out my goals and ideas down, and I'm just able to execute them and whatever I'm doing so far seems to be working, so I'm very happy with it. And yeah, at this point I really have nobody else on my team besides like my supporters.
My family and my closest friends are always there for me, and they always love to share ideas too, which is really fun.
Dr. Chloe Carmichael: That's awesome. What is it like for you in this particular niche around beauty in terms of dating? Like do you mind sharing, are you dating now or is it hard to get people to trust that they'll love you when you're 80, so to speak.
Olivia Caputo: Right. Absolutely. Yes. I am dating. I have had a boyfriend for almost three years. Our anniversary's actually next week, but I never really post him on social media. I had posted my ex-boyfriend on my social media and I just decided that that was something I don't really want to do anymore. It just, it just was like, I don't really need that to be on the internet. Like I like to have things private and safe, and I don't need to put them out in the world for people to comment on. Or whatever.
So that's a part of my life that I've really decided to keep private. I'm happy to talk about it though, for sure. I'm not really concerned about like what my boyfriend thinks of me in the future, because I know that he respects what I do for work absolutely. And you know, he thinks I'm beautiful. But it's so much more than that and he totally understands too that social media's my job. So I also am really good about like setting time restrictions for how much I'm on my phone. So, because I'm pretty much always on my phone during the workday, but after hours, when it's time for us to hang out, I really put my phone down.
I never really ask him to be in my content. I never ask him to take photos of me. I've just decided that I want to keep the two things separate, which has been really good for me. I feel like I'm, I'm happier that way. It feels like a safe little, pocket of love. If you know what I mean, really. Yeah.
Dr. Chloe Carmichael: Yeah, totally. So that's interesting about putting your phone down because, I mean, I'm not even as active on social media as you though, I will say for me it's been amazing. Like the networking and the people I can meet and the things I can do over social media, it's incredible. And I actually do have to put some boundaries around myself sometimes, because I don't want to be one of those people that's always on my phone and I'll admit, I think it's just probably a natural human thing that we want positive regard from our community. And there's been some psychology studies that show that we can get almost addicted to the dopamine hit, like if we're getting a bunch of likes on our posts.
So I'm curious, how do you deal with that stuff? Like as far as your relationship with your phone and everything?
Olivia Caputo: I feel like over the years I've really like detached from the idea that that's where I get like happiness from, like, I feel like I really think of it as just a business at this point.
Like I don't use social media the same ways as my friends, so I'm not necessarily posting on there for fun anymore the way that I did in college, if that makes sense. I still have fun when I'm posting and like creating content, and I enjoy it absolutely, but like when I post it, it's more work in my mind.
It's almost like I'm submitting an assignment now. I enjoy it. It's a very fun project, but like it's work, if that makes sense. So I feel like I've separated it from something like a hobby or a way that I just spend my time. I've separated it so that it's not that anymore. It's strictly just like work to me now. I'm clocking in and clocking out.
Dr. Chloe Carmichael: Yeah. But even within that situation, I think people can get, you know, and not even in a bad way, they can get, I don't want to say dependent, because again, that sounds bad, but they can feel psychologically linked to positive feedback at work. Which is, again, it's not a bad thing.
So I'm just curious like when you do posts, do you find yourself checking the likes, since it's also a business metric, or do you have ways that you detach from that?
Olivia Caputo: Definitely. Like I mean, for one thing, I have filters on comments so that certain comments are not able to be commented under my photos. So I have filtered out plenty of, you know, bad and mean words so that I don't have to see any mean comments like that, that may pop up. But other than that, I definitely check my likes, like you said, it's just a metric. A lot of the time I submit those things to my clients after a partnership and things like, so I always know what's going on.
I feel like it affects me less with the hiding likes feature on Instagram lately, like that's totally a new thing and I didn't know how I felt about it at first, but now I always hide my likes. Because there's something different about it just not being in your face. So the only time I'm really looking at it is when I need to submit it for work or something.
If like a client needs to see it, I'll go screenshot whatever. So I see it. ]I do like to make sure that my content's performing well also, and I do want to make sure that I'm getting positive comments. People like what I'm putting out or if they have questions. I love engaging with my audience and things like that.
But I try to be careful. You know, taking a lot of comments to heart, especially on TikTok. I feel like you get more crazy comments on TikTok than on Instagram.
Dr. Chloe Carmichael: It seems to be a cesspool. Yeah.
Olivia Caputo: Yeah, it definitely is. I feel like on TikTok, to me, like my, in my experience, I feel like the difference in the audiences and the way that people comment is different because on Instagram it's like you follow the people that you follow. You see them almost every day, you feel like you know them. But on TikTok, you're scrolling through the for you page where it's people you have never seen before and you may never see again. So you're less inclined to like to be nice to someone.
Like you might be like, okay, I'm never gonna see this person again. Never seen them before. I don't care about them. I know nothing about them. So they might be like, okay, I can put a mean comment here because it doesn't matter. So I feel like that's why there are many more negative comments on TikTok than on Instagram.
So I look at my comments less on TikTok. I really just open it up and it filters kind of like the most liked comments towards the top, which most of the time is either a very nice compliment or it's a popular question that people have about something that I'm posting. So I try not to scroll through all of them. And that's helpful.
Dr. Chloe Carmichael: Do you consume much social media yourself?
Olivia Caputo: Yes, I definitely do. I try to set time limits on how much I'm scrolling because there's, so it's either like I'm scrolling for research and like ideas of things to post and trends and stuff like that. That is something I have to do. Absolutely. And then there's the other part that's like, okay, I'm just scrolling mindlessly at this point, so as soon as I realize I'm doing that, I have to stop. TikTok is so fun, I could scroll for hours.
Dr. Chloe Carmichael: Oh my goodness. Yeah. I won't even, like, I know that I have a TikTok and my team will post pretty much whatever we put on other apps like they'll put it onto TikTok. But I'm personally afraid to like go on TikTok because I've heard it’s so addictive.
Olivia Caputo: Yeah. It really is. It's such a fun platform, honestly. Like there's nothing like it.
Dr. Chloe Carmichael: Oh my goodness. Wow. TikTok! Speaking of time, I guess we're kind of at the end of our time here as well. But I want to thank you again just for taking the time to share with me and if there's anything I didn't ask you about or anything you want to shout out or mention, feel free.
Olivia Caputo: Sure. Well, thank you so much for having me. I'm trying to think like, I feel like we covered a lot.
Dr. Chloe Carmichael: I think so too, Olivia. Well, thanks again. It was awesome to see you. And by the way, thank you for sharing as well that you had struggled with anxiety. I'm going to send you a complimentary copy of my book, perhaps you want to try it.
Olivia Caputo: Oh my gosh. Thank you, Dr. Chloe!
Dr. Chloe Carmichael: It's actually, it's called Nervous Energy: Harness the Power of Your Anxiety, and it was endorsed by Deepak Chopra, so perhaps it may be helpful.
Olivia Caputo: Yes, I will give you my address ASAP.
Dr. Chloe Carmichael: Awesome. Okay. Take care, Olivia. Thanks again.
Olivia Caputo: Thank you so much, Dr. Chloe. I'll talk to you soon.Dr. Chloe Carmichael: Sounds great.
- The High Functioning Podcast Homepage - https://www.drchloe.com/podcast/
- Dr. Chloe’s Homepage - https://drchloe.com/
- Olivia Caputo’s Website - https://www.oliviacaputo.com/
- Olivia Caputo’s Instagram - https://www.instagram.com/olivia_caputo
- Olivia Caputo’s Facebook - https://www.facebook.com/realoliviacaputo
- Olivia Caputo’s Twitter - https://www.twitter.com/olivia_caputo
- Olivia Caputo’s Pinterest - https://www.pinterest.com/oliviamcaputo